Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

first_img HomeDigital MarketingMarketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more Posted on 23rd February 2018Digital Marketing FacebookshareTwittertweetGoogle+share Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Influential launches IBM Watson-powered platform to analyze a brand’s social audienceFeb 22, 2018 by Barry LevineThat analysis generates an overall marketing strategy about how the brand can best reach its consumers.Mobiquity launches a blockchain layer for maintaining a data trailFeb 22, 2018 by Barry LevineThe location data provider is one of the first to actually use blockchain technology for enhancing its platform.Personal agents. Voice search. Chatbots. Check out the SMX West keynote.Feb 22, 2018 by Marketing LandIt’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers.Retailers with shopping apps now see majority of e-commerce sales from mobileFeb 21, 2018 by Greg SterlingE-commerce is now a truly cross-device experience.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Valassis launches Remarketing Activation to follow up web browsing with an email or postcardFeb 22, 2018 by Barry LevineThe offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.Net Neutrality repeal set for April 23 unless litigation or state action stops itFeb 22, 2018 by Greg SterlingThere are efforts in Congress, the states and the courts to stop the repeal.7 shared traits of CMOs that thrive in the martech ageFeb 22, 2018 by Andy BettsContributor Andy Betts details the characteristics that help modern CMOs stand out.Yelp tests offline attribution using guest WiFi and email matchingFeb 22, 2018 by Greg SterlingThe company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.Online Marketing News From Around The Web:Branded video creators see 29% jump in Facebook engagement in 2017, Mobile MarketerDon’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process, CMS WireHow Brands Can Use Stories on Social Media, MarketingProfsHow to Grow Your Audience From Zero to Millions in Less Than 5 Years, Content Marketing InstituteNeed Email Inspiration? These 3 Olympic Tales Will Get You Moving, Movable Ink BlogSix of the latest brands using VR technology, EconsultancyThe Facebook Journalism Project partners with the Society of Professional Journalists to launch journalists training program, Facebook MediaThe key to unlocking the digitally-enabled store, Retail DiveUsing Analytics for Decision-Making is a Top Priority for Marketers, KoMarketingWhy Leading Indicators Are the Key to Ecommerce Business Success, ShopifyFrom our sponsors: Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & moreYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

Panel’s advice on cancer risk from hot drinks is hard to swallow

first_imgHere’s what is going on. The 1991 verdict was based on much less data than are available today. Since then, hundreds of new studies on the effects of coffee have been published, says Rudolf Kaaks, an epidemiologist at the German Cancer Research Center in Heidelberg. Many of these were cohort studies, in which healthy people are followed over years until some of them develop a disease. Such studies are generally considered to provide better evidence than case-control studies, which formed the basis for the 1991 classification.The review panel also took great care this time to exclude any results that might be explained by confounding factors, says Kaaks, for example, the fact that people who drink a lot of coffee are also more likely to smoke. Overall, the studies showed that drinking coffee does not increase the risk for pancreatic, prostate, or female breast cancer, explained the panel’s leader, Dana Loomis, at a press conference today in Lyon. It may even reduce the risk for liver cancer, Loomis said, adding that the evidence for most other cancer types is inconclusive. “In other words, we should not be worried about drinking coffee because of any possible risk of cancer,” says Paul Pharoah, a cancer epidemiologist at Cambridge.Much less is known about the effects of drinks consumed at temperatures above 65°C. But what data there are suggests they can cause cancer of the esophagus. The link is plausible, says Kaaks, who has worked at IARC in the past, because scalding hot water can cause inflammation, which is known to increase cancer risk. These hot drinks now join red meat, shift work, and dozens of chemicals in category 2A (probably carcinogenic) of the IARC classification system.But there are important caveats. “This finding is of limited relevance to people in the U.K. or USA, as it is very uncommon for people here to drink tea [or coffee] at temperatures defined by IARC as very hot,” Pharoah says. Even for those living in China, Iran, and parts of South America, where tea is traditionally drunk very hot, it is unclear how big a risk hot drinks pose. Asked to quantify the risk, Loomis said, “we cannot put a number on this at the moment.”Despite sending those mixed messages, scientists still have something of value to share, Kaaks says. “I think it’s okay to tell the public: Don’t drink your tea too hot,” he counsels. He figures that advice could benefit some people, and it’s unlikely to cause any harm. First, the good news: The International Agency for Research on Cancer (IARC), headquartered in Lyon, France, is letting coffee off the hook after having classified it as “possibly carcinogenic” in 1991. It is now officially in the category “not classifiable as to its carcinogenicity.”But here’s the bad news: IARC experts have also concluded that consuming very hot beverages can probably cause cancer of the esophagus. How big a risk that poses, however, is unclear.Confused? Join the crowd. The two verdicts, announced today by an expert panel at an agency that is part of the World Health Organization, show the limits of such blanket yes-or-no decisions on whether something causes cancer. Such an announcement is “interesting for science but does not provide the information for making decisions, either policy or individuals,” says David Spiegelhalter, a statistician at the University of Cambridge in the United Kingdom.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)last_img read more

6 days agoJuventus concerned over Aaron Ramsey struggles

first_imgJuventus concerned over Aaron Ramsey strugglesby Paul Vegas6 days agoSend to a friendShare the loveJuventus management have concerns over Aaron Ramsey’s season start.The Wales international left Arsenal in the summer and moved to Turin on a free transfer.The Daily Mail says with just three starts across all competitions so far this season, Ramsey is just an added cost to the income statement and has not yet proved the value the Old Lady had hoped for.Juventus have, so far, not been satisfied with their summer investment.Since his injury as an Arsenal player away to Napoli in April in the Europa League, Ramsey has played just a handful of games. The Caerphilly-born midfielder is muscular yet fragile and at the age of 30, he finds rapid physical recovery difficult to achieve. Then there is a secondary layer to his struggles. It seems to those at the club that Ramsey has not understood the correct rhythm and demands of Italian style training. About the authorPaul VegasShare the loveHave your saylast_img read more

Video: 4-Star Wide Receiver Dredrick Snelson Chooses UCF Over Maryland, Penn State

first_imgUCF flag flies before AAC championship game.ORLANDO, FL – DECEMBER 2: A UCF Knights spirit team member waves the flag after a score in the third quarter of the ACC Championship against the Memphis Tigers at Spectrum Stadium on December 2, 2017 in Orlando, Florida. (Photo by Julio Aguilar/Getty Images)Fort Lauderdale wide receiver Dredrick Snelson had a wild recruitment, but in the end, he will be staying close to home with the UCF Knights. Snelson, a one time Minnesota commit, chose UCF over finalists Maryland and Penn State. He also reportedly had offers from Alabama, Florida, Florida State, Miami, and numerous others.#Flanagan HS (FL) 2016 WR Dredrick Snelson (@D_Snelson2) signs LOI with the #UCF #Knights— Sleeper Athletes (@SleeperAthletes) February 3, 2016Snelson is a four-star player according to ESPN and Rivals. ESPN ranks him as the No. 20 wide receiver in the class.last_img read more

PM calls premiers to autumn meeting to reduce internal Canadian trade barriers

first_imgOTTAWA – With Canadian companies facing a hardening of the border with the United States, Justin Trudeau wants to talk with his provincial and territorial counterparts later this year about breaking down trade barriers from within.The prime minister announced Thursday he will host a first ministers meeting in the fall aimed at making the country’s economy more interconnected.The gathering will likely also be the first opportunity for long-time Liberal MP Dominic LeBlanc to sit down face-to-face with all of the premiers as the federal minister responsible for intergovernmental affairs, a portfolio he took on when Trudeau shuffled his cabinet Wednesday.It makes little sense that companies based outside Canada are met with fewer restrictions to Canadian markets than Canadian companies from within their own country, Trudeau said in a statement.“Foreign companies shouldn’t have easier access to Canadian markets than Canadian companies from another province.”Trudeau has pledged to hold meetings with the premiers annually.The announcement of the theme of their latest get-together came after premiers were briefed on international trade issues by Canada’s ambassador to the U.S., David MacNaughton, at their gathering Thursday in New Brunswick.Canadian steel and aluminum producers were slapped last month with punitive duties on exports to the United States and car makers face the prospect of further tariffs on automobiles and auto parts crossing the border.Ontario’s auto industry would be particularly hard hit by such tariffs, and while the newly installed Progressive Conservative government under Premier Rob Ford has fundamentally disagreed with the federal Liberals in some key areas, such as on carbon pricing, it stands “shoulder-to-shoulder” with Ottawa when it comes to reducing trade barriers, the province’s economic development minister said Thursday in Washington.A statement from the Prime Minister’s Office did not provide details on the exact timing and location of the first ministers meeting.The federal government said internal trade is worth about $370 billion, or just under one-fifth of the country’s overall economic output.It predicts that removing interprovincial trade barriers could create an economic benefit roughly comparable to the projected benefit of the Canada-European Union free trade agreement known as CETA.last_img read more

CDI launches quality of life survey for Fort St John residents

first_imgFORT ST. JOHN, B.C. – Residents of Fort St John are being asked to share their thoughts and opinions about the quality of life in the community by taking the Community Development Institute’s ‘Your Voice Fort St John’ community survey from now until October 12th.The City of Fort St John and UNBC’s Community Development Institute office in Fort St John, which is called The Forge, have a partnership to develop and implement strategies for economic diversification, community resiliency, and social capacity. As part of this work, a community indicators program, including this community survey, has been developed.“‘Your Voice Fort St John’ gives our citizens a powerful voice in enriching the quality of life in our community. The results of the survey will help celebrate our strengths while identifying and addressing challenges. Please make sure Your Voice is heard,” said Mayor Lori Ackerman. The survey takes about 10-15 minutes to complete and asks respondents to rate a number of community issues, including healthcare, education, accessibility, diversity, and mobility.“The work of The Forge contributes to building a foundation for change and innovation through engagement and deliberate long-term planning,” said The Forge’s senior facilitator Jennifer Moore. “This community survey, just one component of the overall work plan, is vital to building a stronger community for all citizens.”To take the survey, click this link: read more

UPDATED Missing man located in Fort St John

first_imgUPDATE: According to Constable Chad Neustaeter with the Fort St. John RCMP, 29-year-old Brian Wied has been located safe and unharmed.FORT ST. JOHN, B.C. – The Fort St John RCMP is asking for the public’s assistance in locating a man who hasn’t been heard from in a year and might be in the Peace Region.According to RCMP Constable Chad Neustaeter, 29-year-old Brian Wied was declared missing earlier today. Cst. Neustater said that Wied’s mother has not spoken with him for a year and tried to message Brian over Facebook three days ago but has not received any response and believes him to be missing.Wied is thought to be in the Fort St John/Dawson Creek/Tumbler Ridge area of B.C.Wied is described as Caucasian, standing 6’3”/190 centimetres tall, weighing 200 lbs./91 kg, with brown eyes and brown hair. He has a tattoo of his surname in large letters on his forearm, and a tattoo of a Christian Cross on his shoulder and upper arm.Wied is not known to be in possession of a vehicle but does have a German Shepherd dog named Marley that is said to go everywhere with him.If you have any information about Brian Wied or his location, please contact the Fort St. John RCMP at 250-787-8100. If you wish to remain anonymous call Crime Stoppers at 1-800-222-8477 or submit a tip online at You do not have to give your name, address, or telephone number.last_img read more

Amnesty International Accuses Algerian Authorities of Silencing Election Critics

first_imgRabat- Amnesty International issued a media briefing on Monday accusing the Algerian authorities of silencing critics and curbing freedom of expression as the country prepares for the presidential election. Two days ahead of the Algerian presidential election that will take place on April 17th, NGO Amnesty International called on Algeria to “stop avoiding scrutiny of their human rights record” in the run-up to its fourth presidential election.The 77-year-old President Abdelaziz Boutaflika, who has spent over 15 years in power, seems to be the front-runner, despite his health problems which prevented him from chairing his campaign and the opposing voices that took to the streets as he announced his bid for his 4th term in power. Algerian authorities “regularly ban and forcibly disperse peaceful protests and have imposed severe restrictions on the rights to freedom of expression, association and assembly,” said Amnesty.AI said that Algerian civil society groups, human rights activists and journalists critical of the government “continue to face threats and harassment from the authorities”.Highlighting the journalists who were subject to harassment by the authorities for opposing Bouteflika’s bid for the fourth term, Amnesty cited the case of Aziza Mahmoudi, the wife of a journalist who was covering the Barakat movement demonstration in Algiers, who was assaulted at her home on March 27th. “Three plain-clothed individuals, believed to be members of the security forces, threatened her at gunpoint and said her husband must stop criticizing the authorities on Facebook, before scalding her with hot water, causing second-degree burns,” declared Amnesty.Private TV stations which criticized the authorities in their reporting have also been harassed, such as Al-Atlas TV, which was raided by the authorities last month after it had extensively covered protests and featured critics of the government.Algerian legislation currently “only allows for state-controlled national television channels, with authorities tolerating private channels and granting them temporary licenses that can be revoked at any time, without legal guarantees,” said the Amnesty briefing.Edited by Jessica Rohan© Morocco World News. All Rights Reserved. This material may not be published, rewritten or redistributedlast_img read more

ESPN Ends Relationship With Artie Lange After Racist Harassment

After Artie Lange’s onslaught of racist and sexist tweets about ESPN hostess Cari Champion, the Worldwide Leader in Sports decided to end any future possible relationship with the comedian. Yesterday, ESPN stated that Lange’s comments were “reprehensible” and “objectify and demean one of our valued employees under the guise of ‘comedy’ and are offensive to all of us.”Lange tweeted that Champion “is so f***ing hot” and went on to describe his slave fantasy.  In the fantasy, Champion is his slave and he is Thomas Jefferson.Some of his tweets can be viewed here.TMZ reported that Lange has been banned from ever appearing on the sports network.  He was also removed from a scheduled appearance on Comedy Central. read more

Opinion Ousting of Chief Wahoo disappointing for Cleveland Indians fans

Cleveland Indians pitcher Chris Perez (54) throws the ball during a game against the Kansas City Royals Sept. 17 at Kauffman Stadium. Cleveland won, 5-3.Courtesy of MCTFor those of you who are Cleveland Indians fans, the following, while not unexpected, is becoming an unfortunate reality.Chief Wahoo might very well be on his way out of Cleveland forever.In recent years, the Indians organization has come under fire from the Native American population for its Chief Wahoo logo. Some say Chief Wahoo is racist and should be retired, never to be used again as a representation for the Cleveland ball club. While I understand the reasoning behind it, I am not for it.Growing up in the suburbs of Cleveland in the early to mid- 1990’s, my family and I were die-hard Indians fans. My father split season ticket packages with his co-workers so we could see former players Manny Ramirez, Jim Thome, Kenny Lofton and others dominate the American League Central and all the while, the team sported the Chief Wahoo logo.In recent years, the Indians have noticeably started to phase out Chief Wahoo and incorporate a more conservative block-C on their uniforms. As recent as 2011, the Indians demoted Chief Wahoo from their away ball caps and introduced a red block-C on the traditional navy blue cap.Chief Wahoo still appears on the home ball caps and on the sleeve of the game jerseys. However, now even the batting helmets, which had never donned anything but Chief Wahoo, are beginning to be overrun by the rather bland block-C.The Indians are not the only professional sports organization under fire for their controversial Native American representation.The Washington Redskins of the NFL have also been heavily scrutinized for their portrayal of their nationally-known Redskin logo, which shows a more realistic (compared to the cartoonish Chief Wahoo) maroon-faced Native American with feathers running down the back of his head.While I am sure we can all understand the uncomfortable position the Indians organization must be dealing with, I have to think that ultimately the organization would not want to disappoint their fans.If that is the case, we can hope Chief Wahoo will hang around a little longer. read more