A year’s failure to start a business summary of dry goods only entrepreneurs can tell you the storyS

06, the traditional Internet solves the problem of space, whether you live in Shanghai or Beijing, the United States or Japan, you can "Tianya."". Mobile Internet era, people solve the problem of time axis, whether at the table, on the bus, or sitting on the toilet, you can come up with mobile phones to access the Internet, there is no time limit. The mobile Internet allows mankind to be liberated, and once space and time are broken, business can be added

02 way station training is a revelation to us, when we step into a new field, and the transformation of jioubu, rather than the formation of a new team in the system, starting from scratch, and allow them to take away a business. We also want to learn this way, spawned a number of big teams in Chinese IoT IOT plays a key role in the process of.


, such as IDG, Innovation workshop,

on the market

insists that the weakness is that you are weak and will not rescue you, and that you are strong enough to help you fly.

one, angel invests

1, regular institutions

01, one of the most avant-garde theories must be military theory, not business theory. Because business wins or loses money, and military wins or losses. Obviously, military theory is more avant-garde than commercial theory. We use military theory to do business, and it is also a dimension reduction attack of tactics.

millet ecological chain with 3 years, hatched out of 77 eco chain enterprises, 16 annual sales of billions of dollars, trained 4 Unicorn companies.


example: I am out of business in November 2012, looking for 80+ investors, no one interested in May 2013, the game shelves Appstore, pay list third, after a week to pull investment.

The first hurdle is met many brothers

if the investor said "keep in touch", then do not wait, the game is short-term, or investors to observe you really want to vote for you, will be the signature card for the week.

In fact,

many brothers come out to start a business, regardless of success or failure, is a good thing, failed, you will grow up, and become happy.

if you can not get the investment, then opened his own dry tighten their belts for the game practitioners, not investment, you can see the opportunity, don’t waste time, and quickly opened a dry, dry to the game shelves, assuming the right direction, somewhat exposed, some people will vote.

another question is, whose money is

03 people fight with wolves attack like, they are very patient, must wait until the best fighters appeared, and then suddenly attack, the strike will win a war. This requires policymakers to be patient, pinpoint the timing, and act quickly. This is the logic of the first battle or decisive battle.

today, I share some of the battlefield laws that I think are worth thinking about and learning to share with you.

there are several investors or institutions

, why do you want someone else to pay for your future,

investment, regardless of who voted, are to return, the investor with the same banker, sunny umbrella, rain umbrella, has always been the case, don’t expect any investor can timely assistance, the investor’s money is not blowing in the wind, they still have to be responsible for the investor.

, and so on, and so on, not any investment, but also let investors suspect your motives.

at the beginning of a sentence is: entrepreneurship is not gambling, but to build a house, a person does not exist, everyone is starting from the basic step by step, genius is just a few years earlier than you started to accumulate. There are no shortcuts. From the start, the road is destined to be a desert trip. Don’t count on it.

early in the writing, but is not openly discussed in particular the winding up of the company in two is to write a will offend some people, but think carefully if you did not write down, may still want a lot of brothers detours, burning themselves, we lit it.

guns, brothers, directions, but no money. Then 80% of them look for investment or investment.

so here’s the issue of angel investment.

last year, listening to millet co-founder Liu De in the learning agency product evolution camp talked about the course, a new understanding of the ecological chain of millet.

some time ago, I personally participated in the "millet ecological chain law of the battlefield", the book publishing planning work, the book also included I introduced millet ecological chain management logic of an article.

05, who knows the future of the Internet era of things, business development in the end what kind of? No one can accurately judge the future of everything. In this state, the advantage of ecological layout is that through the ecological self renewal, elimination and evolution, the natural generation of the future.

, no money.


sees the nature of business

04 is now business, and pioneer is very important. Once a company has a pioneer, 1 it can attract top talent to make the best products; 2 will attract more attention of the investors, can raise large amounts of funds; 3 will lead to more media attention, high visibility has spread and helps shape the brand. That is to say, pioneer can naturally attract many resources, and as resources gather, potential energy emerges.

this kind of organization belongs to the most reliable one, the file formalities are complete, support structure many, forensic finance you don’t need to worry about, the reputation is pretty good, brother enterprise is numerous.


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