in the United States, nearly 20% of consumer behavior is generated through the Internet, but only about 7.5% of advertisers will be included in the scope of its online advertising budget investment. This is obviously a completely asymmetric phenomenon. It is expected that by 2011, there will be 25% of the consumer behavior in the Internet, and the network will attract advertisers will be nearly 15% of the total investment in advertising. It is estimated that online advertising spending will reach $50 billion 300 million, more than doubled in 07 years.
many foreign analysts believe that the network is still the protagonist of the digital media era. The steady growth of online advertising requires advertisers to spend more money on such novel media and sell their products through online advertising.
is now one of the fastest growing industries in china. New research shows that with the increasing diversity and richness of the domestic network, more and more people are using the Internet in china.
According to the China Internet Network Information Center (
), China has 2.1 Internet users by the end of the year, the number of which is catching up with the United States, with an increase of nearly 73 million people a year last year and an increase of more than 48 million people in the second half of the year. This growth effect also led to growth in other areas. According to Japan’s Morgan reported that, although the overall growth of 07 years, China’s advertising is only about $6.7%, but in China’s online advertising is expected to have an alarming increase of 50%.
is not only an astonishing increase in the number of Internet users, but more importantly, the increase in online users spend time. July 07 Internet users a week to reach 18.6 hours a week, compared with the data of China’s Network Information Center doubled over the past five years.
The rapid development of
network advertising market in addition to the rapidly growing population of Internet users and Internet time increase, mainly due to the rapid development of the domestic emerging professional network advertising companies, such as Focus Media, VOGATE macro communication professional network advertisers such China in the mainland market makes the online advertising industry has essentially changed in technology and trading environment thus, a good advertising competition environment, promote the development of online advertising industry.