Erik Croswell Joins WECnology as Director of Sales and Marketing

first_imgDeMoulpied has a Bachelor of Science degree in Engineering Management from the United States Air Force Academy and a Master of Business Administration degree from the University of Dayton in Marketing and International Business. He served six years with the USAF overseeing the development of technology used on fighter aircraft and the E-3 Surveillance aircraft, finishing his career honorably as Captain. LSI President Brett Tennar says, “Steve’s success in developing operational strategies that improves the bottom line, builds teamwork, reduces waste and ensures quality product development and distribution checks many of the boxes of what we were looking for in a COO. This, coupled with his career in the Air Force working with highly technical systems and his in-depth understanding of Lean Six Sigma and Business Process Management sealed our offer. As our tagline states, our products are Powered by Science. This data driven approach is one reason why our company has grown exponentially as we employ the most advanced technology to product development. I am confident that Steve is the right person to drive operational strategy for our diverse and growing brands.” Advertisement With more than 20 years of experience across multiple industries and functional areas, deMoulpied has particular expertise in organizations with complex technical products. Combined, his prior positions have required a spectrum of skills in corporate strategy, operations improvement, product quality, and revenue cycle management. He has an impressive history of utilizing data driven problem solving (Lean Six Sigma) and project management (PMP and CSM) to achieve strategic goals surrounding customer satisfaction, operational efficiency and improved profit.  DeMoulpied comes to LSI from the Private Client Services practice of Ernst & Young where he managed strategy & operations improvement engagements for privately held client businesses. Some of his prior roles include VP of strategic development, director of strategic initiatives, and Lean Six Sigma Master Black Belt at OptumHealth, UnitedHealth Group’s health services business, as well as Lean Six Sigma Black Belt at General Electric, where he applied operations improvement principles to customer service, supply chain and product development. A successful entrepreneur, deMoulpied is also the founder of PrestoFresh, a Cleveland-based e-commerce food/grocery business.  AMHERST, N.H. — WECnology LLC, the new consulting service recently launched by tire industry veteran Wayne Croswell, has announced that Erik Croswell has joined the company as director of sales and marketing.   AdvertisementClick Here to Read MoreAdvertisement Erik Croswell has more than 10 years experience in the tire industry helping dealers with marketing, Web design and development, graphic design and tire dealer business software sales. With more than 15 years of experience in marketing, Croswell also owns and operates a Web development business headquartered in Milford, N.H. “I am delighted that my son, Erik, has decided to join the WECnology team as my director of sales and marketing,” said Wayne Croswell. “He has dedicated the past 10 years to the tire industry at ASA Tire Systems and has a true passion for marketing, sales and more importantly for helping tire businesses use fresh modern technology to increase their bottom line. Erik has had tremendous exposure to many aspects of the tire industry, especially from a technology point of view. The tire dealers that Erik has worked with in the past respect his enthusiastic and honest approach to their businesses. I look forward to having Erik on my team and to benefiting from the great experience he brings to our organization as soon as he returns from his honeymoon in Ireland.” To learn more about WECnology, visit,Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret brand of performance additives and oils, recently announced the expansion of senior leadership. Steve deMoulpied joins LSI as the company’s chief operating officer (COO). AdvertisementClick Here to Read MoreAdvertisementlast_img


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